Search Engine Optimization
This website serves as an introductory guide to SEO topics for your website using fundamental guidelines and free tools.
A team of California State University, Monterey Bay College of Business students has compiled a collection of resources to help business professionals market their services.
How this guide works
Every day, Google gets approximately 5.6 billion searches. On the first page of the Search Engine Results Page, there is room for approximately 5 organic website results for any given search. These sites are the best of the best in terms of SEO. If you are trying to grow your business, blog, or web app, you have to be competing for these spots. Why? People’s attention span and patience are both shrinking at an alarming rate. When was the last time you clicked your way past the first page of results on Google? Yeah thought so.
If you are launching a website and you ignore SEO, we suggest you don’t even bother. Don’t spend money on a website in the first place. Nobody will ever see it. If you are intent on creating a site that users enjoy using, you have to optimize it. It isn’t a matter of marketing dollars. It’s about who designs the best website for users. Search engines recognize this and reward you for it.
Resources and outside learning materials have been collected within each article on the site. Every page provides insights into different factors contributing to website rankings, use each page as a small guide to help you along the journey to an optimized site.
Where should I start?
If you’re completely new to website creation or optimization, we recommend starting with the “How Search Works” article. This provides a baseline for how Google, Bing, and other engines rank your website.
For more advanced readers, check out the “Everything You Need to Know About Keywords” section to get started on analyzing your own words, phrases, and placement to drive traffic to your site.